2003 - ... : legitimacy and commitment to the Geneva and Swiss financial centres

More than 15 years of advertising have enabled the private bankers to develop a strong image and to acquire a sphere of influence on the Geneva and Swiss financial markets. The latter is both respected and envied by its competitors. As the attacks on it increase, the private bankers are more and more committed to promoting its advantages: respect of personal privacy, confidentiality and integrity, qualities that are inherent to Switzerland’s reputation and the success of the private bankers in the field of asset management.