Advertising

For more than 15 years the Groupement des Banquiers Privés Genevois has been responsible for the collective advertising of its members. In their desire to promote a cohesive image, the members of the Groupement decided to pool their resources to assert their universally unique position and to make Geneva the worldwide reference for private banking.

Over the years, the messages have been hinged on building a precise image of a private banker’s activities, highlighting unique technical expertise, and the adherence to values favouring the expression of beliefs.

All these years have shown loyalty to a line of conduct and have enabled the voice of the Groupement to be heard and respected in the Swiss financial centre. It advertises collectively in the Swiss and international press.

Discover more than 15 years of collective advertising :

1991 - 1993 : establishment of shared values "liberty, independance, responsibility"
1994 - 1995 : a unique competitive position
1996 - 2002 : assertion of beliefs and sphere of influence
2003 - ... : legitimacy and commitment to the Geneva and Swiss financial centres



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